Business Branding and Employee Retention

Being a CEO, manager or supervisor means more than just the title. It means that you have the competence, the skill and the passion to put your employees and the business needs above your own. Leadership after all is more than delegating tasks and paying employees on time. If you are focused on being customer-centric and how to improve your brand, then you should also be focused on employee retention as well.

The Wait for Google+ Business Profiles

As if we all haven’t had enough of social networking sites which we can all build networks in, Google Inc. launched its newest addition to the growing list. Enter Google+. This new service was launched June 28^th, 2011 and from that day on, articles and blogs seems to abound from sharing what Google Plus benefits are and whether it would take the place of Facebook to Mark Zuckerberg being the most popular person on the network. But what is really Google Plus all about and is it really going to be helpful to small businesses?

Tips for Writing a Winning Press Release

Everybody loves a good story. When I was young, my mother used to read me fairy tales that kept me engrossed that I don’t want to sleep yet. Now, as I got older, I still love a good read. As a writer, my attention gets caught by well-written advices, whitepapers, surveys, as well as new and interesting tools that could be used by my readers. I always read press releases, they help me a lot in finding a good idea what to write about. However, not everything I read is newsworthy. It seems like some press releases are written haphazardly, without fluidity and definitely one that would bore you once you read the first few sentences.

What You Need to Know About Business Process Management

In a world that is increasingly aware of the importance of being the top choice for clients, businesses look to different trends available on the market to be better. Business Process Management (BPM) looks to be a promising approach for business of all sizes. This management approach is a combination of effectiveness and efficiency with the help of innovative technology. For every company or organization, there is a goal and the achievement of that goal relies heavily on business processes.  The reason BPMs are gaining popularity is that with a relatively low-cost, businesses have a lot to gain such as efficiency in processes, increased productivity, control and cost savings.

Should I Use Facebook or Twitter?

While there are various social networking sites which many business owners are members of these days, there are two which stand out from the rest - Facebook and Twitter.