Small Business in a Big World

July 11, 2011

The Wait for Google+ Business Profiles

Filed under: small business — mariehernan @ 12:00 pm

[tweetmeme source=”LilBizBigWorld” only_single=false]As if we all haven’t had enough of social networking sites which we can all build networks in, Google Inc. launched its newest addition to the growing list. Enter Google+. This new service was launched June 28th, 2011 and from that day on, articles and blogs seems to abound from sharing what Google Plus benefits are and whether it would take the place of Facebook to Mark Zuckerberg being the most popular person on the network. But what is really Google Plus all about and is it really going to be helpful to small businesses?

The Google+ Project is indeed a social networking site and it integrates your Google profiles and Google Buzz. There are many features which are similar to other social networking sites such as Facebook and Twitter. You could organize your contacts into groups, upload videos and photos for sharing, you could also see updates from contacts via “Stream” (much like Facebook’s news feed and Twitter’s timeline) and of course, in answer to Facebook’s “like” button, there’s a +1 button for Google+ which is designed to signal approval of a contact’s post.

In general, Google+ seems to be very promising and the only downside to it is that business profiles aren’t available yet. Sure, Facebook has its Pages and at the onset, it didn’t have that when it first started. The idea was to connect people and firms who are constantly trying to innovate saw its potential for marketing.

As Google Inc. rushes to create special business profiles which would be available “later this year”, businesses are on the edge of their seat for what Google+ has to offer. Since Google+ tries to connect all its services in this project, business owners try to figure out what perks and additional features it would have. As of now though, we just need to sit tight and hold our breath for the much-awaited Google+ experience for businesses. When it is already available, we would then know whether it is worth the wait as we all hope it is.


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