Small Business in a Big World

November 9, 2010

Black Friday, Cyber Monday and Now Small Business Saturday

Filed under: small business,small business ideas — itbiznez @ 5:20 am
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[tweetmeme source=”LilBizBigWorld” only_single=false] American Express CEO Kenneth Chenault, had just announced that his company will start promoting Small Business Saturday. This is for the support of small business owners and will start on November 27, 2010. (more…)

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September 28, 2010

Common Misconceptions About Small Business Branding

[tweetmeme source=”LilBizBigWorld” only_single=false] There’s no doubt in the minds of business owners that branding is important. How can it not be so? Every blog site which offers small business help has discussed the importance of it at least once in their posts. So it would be a moot point for me to reiterate its importance. What I will do however is provide you with some of the common misconceptions about small business branding. (more…)

November 17, 2009

Advertising Tips for Small Business

Filed under: Uncategorized — itbiznez @ 4:08 am
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One method of marketing a small business is through the use of advertisement. It is always important to ensure that you are using an effective advertising campaign. If you are not generating an income from an advertisement, then it may become a loose of money and effort for your business.

In writing an advertisement, you should have a guidelines and principles that you can follow to ensure that you are getting maximum return. These are the 23 advertising ‘rules’ which are based on direct response advertising principles from books like ‘Tested Advertising Methods’ by John Caples and ‘Scientific Advertising’ by Claude Hopkins.

1. Have you clearly researched and defined your ideal target market?

2. Have you written your advertisement directed solely to your ‘ideal target market’?

3. Is the marketing piece being placed/sent/posted where your ideal target market will easily see it?

4. Have you calculated how many sales you need to make to make a profit on this advertisement?

5. Have you considered any other ways that you can reach your target market that may be more cost effective for you?

6. Have you made an offer that’s easy for your reader to understand, and irrisistable for them to refuse?

7. Does your headline ‘sing out’ your ‘ideal target market’ so that they know, that your advertisement is written especially for them?

8. Does your headline ‘grab’ your ideal target market’s attention and excite them?

9. Does your headline offer or describe to your target market a major benefit that’s important to them?

10. Have you written your advertisement so that your headline is approximately 5 sizes larger than the body copy font size?

11. Does the body copy of your advertisement naturally continue on from what the headline suggests/says?

12. Through out the body copy, have you continued on with the benefits suggested in your headline, and described more benefits to your target market of using/owning your product/service?

13. Have you focused your writing on what your product/service will do for your target market, rather than just mentioning how good your business is?

14. Have you used ‘sub-headings’ above some paragraphs to allow ‘skim readers’ to get the main thrust of your advertisement, just by reading the sub-headings?

15. If you have included a picture of a person, is the person (or people) positioned so that their shoulders are facing into the body of the advertisement?

16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?

17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarantee and/or using testimonials?

18. Have you used specifics like 5, 7 and 11 in your copy, rather than using generalizations like large, limited or top quality?

19. Have specifically asked your ideal target market to call, buy, or in some way take action to contact you in a hurry?

20. Have you included your contact details on your advertisement so it’s clear and easy for readers to contact you, or take action effortlessly?

21. Have you communicated with your staff so that they know when, why and how the advertisement is being published?

22. Have you trained your staff so that they know how to handle incoming calls, e-mails and shoppers when they contact/visit your business?

23. Have you communicated with your staff on how they are to record the results of the advertisement so you can track whether it’s profitable or not?

Following these three principles will help you create a productive advertisement for your small business.

September 25, 2009

Basic Considerations in creating a website for Small Business

Filed under: Uncategorized — itbiznez @ 4:36 am
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We all understand how important for small business to create an online presence. It is not a question of being technologically capable of handling a business but there is something important behind using a website for small businesses. For obvious reason, it has something to do with reaching out the global market. The following items will help us know the basics of using a website:

• Keep your products simple and affordable

Your website should present your product in a simple way. It should be easy to understand and competitively priced. At the beginning, you might still beg for website traffic. But in the long run, you will get good traffic for as long as you provide a simple products and services for a start. Once you have organized foundation, you can now show specialties of your products and services

• Be Large

You might be a simple and small business but you can appear large online. Small as you are, you can target a large market with an online showroom. The web presence shows business much larger than they usually are.

• Be visible in Search Engines

For customers who really don’t have the idea about available business websites, most often than not they will resort to search engine tools. It is necessary for your website to be visible to your potential online markets. Google keyword research tool is useful for you. Check whether your page is being ranked to search engine tools.

July 27, 2009

Always Work For Your Goals

Filed under: small business — itbiznez @ 10:59 am
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The competition for business is hotting up. The advances in new technology, ease of communication, and increasing expectations from customers have combined to make the marketplace more competitive than ever.

In this world it is critical for small and medium businesses to be proactive about creating their future. Without proactivity, things just seem to ”happen” without your control.

A management system that is centered around goals is one tool that the business can use to craft its future. This is a system of deciding what you are going to do everyday based on the goals you are working toward. So seize the day and work for your goals.

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