Small Business in a Big World

April 14, 2011

Small Businesses Need to be Social Listeners

Filed under: Uncategorized — itbiznez @ 6:00 am

[tweetmeme source=”LilBizBigWorld” only_single=false]Have you ever talked until your voice gets hoarse and then you’ll realize nobody listens to what you’re saying anyway? Got kids? Yeah, you know what I’m talking about! Unfortunately, even with the high volume of small business owners who use social media to market their business, there’s someone who misses a step or two. It’s not just about you, it’s about your customers too. One of the mistakes that businesses make is that they don’t listen. As customers, it irks us to no end to ask a question and wait for an answer that never comes or is too late in coming. Why is that? With the stiff competition locally and even globally, the race is on for attracting new businesses, new deals that we forget how to pay attention to those customers who have already invested in our products or services.

Twitter, Facebook, LinkedIn and other social networking sites provide great exposure especially for small business owners but using these sites are more than just customer magnets, they are also ways to connect to people who have difficulty using your products, customers who have complaints, customers who are displeased with the service and not just those people who want to congratulate you for a job well done. Too often, criticisms on social networking sites are deleted because well, they give negative feedback to would-be customers. My suggestion is simply this: Listen and do something about it. Being socially active is a part of networking but you have got to be social listeners as well. This would give you more insight on what people are talking about, instead of just tweeting about yourself or your business all the time. Be proactive. It would do your business a lot of good in the long run.

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1 Comment »

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