Small Business in a Big World

July 15, 2010

Marketing Through Engaging your Customer’s Interests

Filed under: Uncategorized — itbiznez @ 8:55 am
Tags: , , ,

‘[tweetmeme source=”lone_biz_owner” only_single=false]’ The reason why small business is doing marketing is to engage your customer’s interest, and the reason why most of the time it fails is because they weren’t able to engage on customer’s attention in a given specified time. Marketing allows entrepreneurs to reach and communicate with their potential customers, but you only have a few second chance to introduce your market to potential customers. And if you weren’t able to hold their attention, then you may be treated as spam or a nuisance.

That is why marketing should not be boring. You should market your business in a way that your potential customers can understand easily and in a way that they will not be bored listening to your sentiments and brouhahas. A marketing strategy must be something that would spark the interest of the people. This is ultimately true even with emails and other online marketing tools. The subject line must be clear, concise and most of all interesting.

You can only convince people to buy from your business if you are providing valuable information, but the interest should not be compromised. Be very creative in your marketing campaign because people can easily deny you if they are not interested with what you are doing.

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