Small Business in a Big World

February 9, 2010

Winning the Competition

Filed under: Uncategorized — itbiznez @ 4:35 am
Tags: ,

‘[tweetmeme source=”lone_biz_owner” only_single=false]’ So you are managing a small business. If you think your products and services matter the most, you are wrong. As an entrepreneur, you must know that what matters in small business is the reason why people buy from you.

When starting a small business, you must be aware that you are not only going to operate the business in a conventional way, you are actually joining a competition. Your main goal now is to win the competition. How are you going to make your business stand out among your competitors?

Well, you must think first about your buying behavior. Compare two companies with the same products and services and have the same prices. What will trigger you to buy on this company where in fact there is the “sameness” factor on the other company? If you know the answer to this question based on your perspective as a buyer, then you will surely have the direction on how to create the formula to win the competition.


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