Small Business in a Big World

February 4, 2010

A Big Small Business

Filed under: Uncategorized — itbiznez @ 4:26 am
Tags: , ,

‘[tweetmeme source=”lone_biz_owner” only_single=false]’ In today’s generation, small business can have an amazing marketing tool to make the business appears big in the market. The power of the internet and the communication technology can be used by small business to connect with their customer. When we speak of internet, we are talking about your business website. You must have a great website to establish great first impression.

Create a website with an impression of a one stop shop. Think hard about what would be a good fit, the internet technology can make it easy for you. View your business in a different perspective and find what is missing. Reach out to your customers and listen to their complains. This is a good way for you to determine what is lacking in your website. You might need to provide more information regarding your business, or maybe you need to provide product reviews, or something deeper than that. Try to find out what is missing.

It is also important to take note that the simpler, the better. Keep your website as simple as possible. What important is you are giving value through your website. You can also use the internet to build your own community. If you want people to keep coming back to your business, keep your presence visible online. Make your customers feel welcome when they are visiting your website. Allow comments, suggestions and accept contributions of pictures, articles and videos.

And the most important thins is, ask your customers for their feedback. It is important to know what your community is thinking about your website, about your business and about your products. Know what they really like and what is wrong. If you are listening to what are they saying, you can get closer to your customers.


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