Small Business in a Big World

September 10, 2009

Social Media Is Often About Perception

Filed under: Uncategorized — itbiznez @ 8:11 am

Another gem from MC Hammer is that perception is oftentimes more important than reality. Francine from Stealthmode puts it best when she says, “Tweeting that you are getting drunk changes the perception of who you are [and could] take away the value of an endorsement.” Even though you want to seem authentic , you do have to be mindful of the persona you project. If your last four tweets are negative and you’ve posted a few negative notes and links on Facebook and MySpace, you might come across as a sourpuss. Likewise, if you’re a fairly straitlaced professional who posts multiple updates about staying out and getting sloshed, your followers (who could be business contacts and clients) may think you’re somewhat of a teetotaler. Even though they’re your accounts, you have to think about your messages and how they reflect back onto you. You may or may not care about how you project yourself, but either way it’s important to be mindful.

Very excellent tip from MC Hammer’s post. Check out more about Social Media  tips he shared because it’s truly all worth it.


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