Small Business in a Big World

November 14, 2008

Goal for Today: Focusing on Revenue

I found this helpful article written by Mark Larosa from American Express forum which I think we should give importance on it and focus in this very important business goal — our Revenue.

The collapse of the market will bring the focus back to where it should be… revenue.  And that is good news for salespeople.  Why?  Because companies have drifted away from being sales driven, sales focused revenue machines into ones that focus on building features that generate and create buzz.

Sales and revenue are going to come front and center once again, and the customers and prospects that pay will once again drive product design and direction – not exclusively the product managers and marketing team.

The above is quoted from Mark’s article. You can check out more how we can actually bring our focus in our revenue in American Express Forum.


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