Tips for Writing a Winning Press Release

Everybody loves a good story. When I was young, my mother used to read me fairy tales that kept me engrossed that I don’t want to sleep yet. Now, as I got older, I still love a good read. As a writer, my attention gets caught by well-written advices, whitepapers, surveys, as well as new and interesting tools that could be used by my readers. I always read press releases, they help me a lot in finding a good idea what to write about. However, not everything I read is newsworthy. It seems like some press releases are written haphazardly, without fluidity and definitely one that would bore you once you read the first few sentences.

Press releases are published for various reasons. It could be for sharing new product releases, new services that were launched recently and even results of some study that would be beneficial in their particular field. For whichever purpose it serves, press releases are important to a company because of its added exposure which is advantageous to a company’s marketing efforts. Writing a press release isn’t just about telling people that you have a new product. It’s about making people realize how much of a necessity your products or services are.

To guide you, here are some tips on writing a press release that’s sure to grab attention:

• The title of your press release should be short, concise and striking. Readers should be able to have an idea of what it is about and yet be curious enough to read more.

• Your introduction should contain the 4 W’s and the how. Meaning, your press release should be able to answer the what, when, where, why and how questions at the onset of the press release.
• Do not include large attachments.
• Do not be too commercial. It is true, you are advertising something that’s new and innovative but a sales pitch as a press release just wouldn’t work.
• Remember to keep it short and simple.
• Do not use company jargon.
• Check your spelling and grammar. If press release editors from other sites read your submission and they see that it is full of grammatical and spelling errors, it is almost a certainty that they would trash it instead of publishing it. (I know I would).

If you have other tips you’d like to share on getting your press releases published, feel free to share it in the comments.

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